Social media marketing is a form of digital marketing that involves using social media platforms to promote and advertise products, services, or brands. It leverages the immense user base and engagement on platforms like Facebook, Instagram, Twitter, LinkedIn, and more to reach and connect with target audiences.

Social media marketing offers a powerful way to connect with a vast and diverse audience, create meaningful engagement, and drive business growth. It is an ever-evolving field that requires adaptability and creativity to effectively navigate the dynamic landscape of social media platforms.